people counter
people counters
people counter sensor
people counting system
outdoor people counters
people counting
outdoor people counter
people counting sensor
counting of people
people counter
people counters
people counter sensor
people counting system
outdoor people counters
people counting
outdoor people counter
people counting sensor
counting of people
people counter
people counters
people counter sensor
people counting system
outdoor people counters
people counting
outdoor people counter
people counting sensor
counting of people

$11 per device/month (ex GST)

Your monthly fee covers the SIM card and network connectivity for your device. Farmo runs it all so you're not chasing a separate phone plan.

On top of that, you get the Farmo App, up to 5 users, unlimited email alerts, 20 SMS alerts per device, and scheduled reports — all included, no add-ons required.

People Counter Bi-directional

$499.00 AUD
$499.00 AUD
Tax included.

Are you still guessing how many people visit your park, trail, or facility, or manually counting foot traffic? The Farmo People Counter Bi-directional gives you accurate, automated visitor counts in both directions, delivered in real time to your phone or web dashboard. With no Wi-Fi, no external power (battery-powered), and no complex infrastructure required, it's the simplest way to understand exactly how your space is being used.

Perfect for: Parks, trails, buildings, offices and public venues where reliable people counting supports better crowd management and resource allocation.
Cellular NB-IoT
IP67 Waterproof
1+ Year Battery Life (User Replaceable)
Email & SMS Notifications

Managing public spaces, parks, trails, sports facilities, and buildings without reliable visitor data is a constant challenge. How do you allocate maintenance resources, justify grant funding, or plan for peak periods. The Farmo People Counter Bi-directional is a self-contained wireless sensor that counts people moving in and out of a space using privacy-safe infrared PIR technology. It requires no cameras, no Wi-Fi, no gateways, and no external power supply. Counts are broken down by direction and all data is visualised in real time via the Farmo App. The data can also be integrated with your asset management tools and systems using an API. 

Data & Alerts Include:

Incremental Increase throughout the day

  • All Activity
  • Count 1 (Left to Right)
  • Count 2 (Right to Left)

Running total for the day

  • Activity Today
  • Count 1 Today (Left to Right)
  • Count 2 Today (Right to Left)

Mount the People Counter to a wall or pole at your chosen entry point - a  stainless steel bracket is available for purchase if required. Position the sensor so that the PIR counting zone covers the pathway or entrance. Once activated via the Farmo App, the PIR sensor detects the Infrared heat pattern of an object and will detect any living person or animal equally (and anonymously). If multiple people pass in one group, it will be detected as one event.

Data is transmitted hourly by default when movement is detected, with a daily heartbeat message sent on quiet days to confirm the device is active. The reporting frequency is configurable. Increasing it to every 15 minutes is possible, though this will increase battery consumption.

Assembly Instructions
Product dimensions 15cm x 11cm x 4cm
Sensor details PIR sensor, PE lens
Application areas Public spaces, buildings, offices, dog parks, sports facilities

Warranty

Farmo devices are covered by a 12 month back-to-base warranty. After the standard warranty period expires we apply a pro-rata warranty up to 24 months.


Care & Maintenance

Keep sensor window clean and ensure the counting zone is free of obstruction.

How Our Customers Use Farmo to Stay Ahead

Know How Your Space Is Being Used

Get hourly and daily directional movement counts so you always know when your park, trail, or facility is at its busiest.

No Wi-Fi? No Problem

The built-in NB-IoT/Cat-M1 SIM connects over the cellular network wherever there's mobile coverage.

Completely Privacy-Safe

The PIR infrared sensor detects movement and records events anonymously. No cameras, no images, no identifying data of any kind. Full privacy compliance, right out of the box.

Integrate With Your Existing Systems

Connect visitor movement data to your internal asset management tools or reporting platforms via Farmo's API. Already deployed across councils and organisations in Australia and the United States.

$11 per device/month (ex GST)

farmo app subscription

Purchase your device once, then choose a monthly subscription per device for connectivity, data, alerts, and app access. Each plan includes the Farmo App, access for up to 5 users, all connectivity fees, unlimited email alerts, 20 SMS alerts per device each month, scheduled reports, and data downloads. 

The Farmo App Experience

Visitor Movement Visibility

See live incoming and outgoing detection counts per hour and per day, from any device. Understand your busiest periods at a glance and make resourcing decisions based on actual usage data.

Phone screen displaying a notification from 'Farmo' about water level meter status.

Real Time Alerts

Set custom thresholds and receive instant SMS or email notifications when detection counts reach a defined level. Useful for capacity management, after-hours access monitoring, or triggered reporting.

Usage Trends & Historical Data

Chart visitor movement over time to identify peak periods, seasonal patterns, and long-term usage trends. Use the data to support grant applications, maintenance scheduling, staffing decisions, and reporting to stakeholders. 

Trial The App

Customers Are Saying

Let customers speak for us

from 23 reviews

The electric fence sensors and water rats have provided peace of mind knowing that the cattle are where they should be and with water in the troughs.
Great customer support when I experienced issues with fence sensors.

jeanette

I had a real problem getting accurate and up to date rain data on our farm in far east Gippsland when I spend most of the time in Melbourne. The rain gauge through Farmo solved the problem and the support and backup with questions was great

Mick

We have been using Water Rats for a number of years to monitor outlying or problem troughs. This has proven to be very successful giving peace of mind that water is available for cattle at the specified locations. We have had no issues with the flexiblity, reliability of the Water Rat. It is also helpful that we are linked in via Agriwebb.

malcolm

The "Water rat" is a simple unit that works well.
No installation. Easy to shift from one trough to the next.
Our unit stopped working, & Farmo promptly replaced it with a new unit, no hassles.

Michelle

Great tank monitoring system

Mitchell

Having a level meter on our water tank has meant so much to us in the last 12 months. There’s a huge sense of security in being able to detect unusual level changes, both monitoring the activity of our solar pump and also, during the dry season, the demand on our storage tank. Definitely a really worthwhile investment. Thoroughly recommend this little device.

James

Farmo has been great to deal with—excellent customer service and a team that genuinely cares. Their technology is simple to use and maintain, making it perfect for agriculture. Reliable, well-designed products and great support. Highly recommend!

Bryce

We had issues connecting with the WaterRat when we activated it but, working with customer service they quickly resolved the problem. The WaterRat was a cow life saver!! Our landowner, for some reason, shut the water off while we were away. The WaterRat alerted us when the tank was low and the device tipped on its side, with a stretch of 30+ weather it was worth its weight in gold!! Customer service is amazing!! I will be ordering more for all our pastures.

Dux

We use Farmo water rats in our troughs to keep an eye on the water levels . We can easily move them , as simple as taking them out and throwing them in the next trough as the cattle move paddocks . We can set alerts on our phones to let us know if a trough is empty . With tests they send the alert text within 10 seconds of tilting . They are very easy and cost effective.

Sonia

FAQs

By default, the device transmits data every hour when movement is detected. On days with no activity, it sends a daily heartbeat message to confirm it is functioning. The reporting interval is configurable. You can increase the frequency to every 15 minutes for more regular updates, though this will use more battery.

No. The People Counter uses a PIR infrared sensor that detects movement and records anonymous events. It does not capture images, video, or any identifying information. It is privacy-safe and suitable for deployment in public spaces without any privacy compliance issues

Yes, as long as there’s mobile network coverage (Telstra by default) the device will work. Data is sent over the specialised long distance CatM1/Nb-IoT part of the 4G and 5G networks, so you will find coverage goes further than voice calls on handsets.

The lithium battery will last for over a year before needing replacement. Battery status is visible in the Farmo App, and when required a new battery can be ordered from Farmo and installed by the customer.

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Have questions about connectivity, subscriptions, or installation?

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